ICA Commission on User Experience presents a new logo, which will be part of its upcoming visual identity.
The logo consists of two main elements: a circular shape and the letters U and X placed at its centre.
The circle represents the infinite iterations of the design process aimed at enhancing map users’ experiences. Its uneven form symbolises the diversity of users’ needs and also subtly reveals a hidden letter C, standing for “Commission.”
The letters U and X, positioned in the middle of the circle, serve as an abbreviation for User Experience, which lies at the core of the Commission’s vision.
Gabriela Godišková
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